What is Halal?
Halal is an Arabic word meaning lawful or permitted. In reference to food, it is the dietary standard, as prescribed in the Qur’an (the Muslim scripture). The opposite of halal is haram, which means unlawful or prohibited. Halal and haram are universal terms that apply to all facets of life. These terms are commonly used in relation to food products, meat products, cosmetics, personal care products, pharmaceuticals, food ingredients, and food contact materials.
While many things are clearly halal or haram, there are some things which are not clear. Further information is needed to categorise them as halal or haram. Such items are often referred to as mashbooh, which means doubtful or questionable.
Though Islam is a single religion, it is important to recognise that Muslim people are not a single homogenous group. There are approximately +400,000 Muslims in Australia, who have come from over 70 countries all around the world: from Europe (ie Albania, Bosnia, Turkey), Africa, Asia (including Central Asia, South Asia, South East Asia), Pacific Islands, and North and South America.
Muslims believe in the one God. Allah is the Arabic word for God, and Muslims believe in all the Prophets including Jesus, Moses, Abraham and others including Muhammad, peace be upon them.
Halal is a term designating any object or an action which is permissible to use or engage in, according to Islamic law. It is the opposite of haraam. The term is used to designate food seen as permissible according to Islamic law.
Clean and healthy nutrition is a human right. Halal food is a part of freedom of belief. Halal certification include not only the food, but also cosmetics, service centers, renewable energy, tourism, agriculture and transportation etc.. services and activities are included. The work of Halal certification made it necessary to accreditation and standardization. Halal certification and standardization work has started on the World. One of them is The Standards and Metrology Institute for Islamic Countries (SMIIC) on the Islamic Conference. This institute published TS OIC/SMIIC 1:2011: General Guidelines on Halal Food Standard, with an other two guides. In our country, the halal certification organizations in the world through organizations that are accredited. In Turkey, there are organizations that provide halal certificate. Turkish Standards Institute has started its activities in the halal certification. TSE is based on the standards of SMIIC. This standard includes criteria for halal food and the rules of procedures to be followed in an Islamic perspective. This type of standardization comparable to the experience of codification of Islamic law in to the last century and a half. Standardization is an issue currently on the agenda in recent history. This article has been written to take attention of religious scholars for the issue and to open the contents of SMIIC for the scientific debate. This article is the subject of theology akademyasının the attention of the scientific content of the summons and the SMIIC 1 standard has been drafted to open the discussion. I criticized some provisions of this standard noticeable at first glance. Known that the standard is open to the contribution of the world of science. Above all, This standard is an important work in this field.
THE IMPORTANCE OF HALAL FOOD SAFETY TO MET CUSTOMER EXPECTATIONS IN THE FOOD INDUSTRY
In this study, halal food concept has been examined together with food safety and meeting consumer expectations which is a matter of increasing importance day by day because of being considered by people with high religious sensitivity. For this reason, aimed to evaluate the “halal food” studies related to customer expectations and increasing customer assurance in food sector. For this purpose; containing “halal” and “customer” concept together in the published literature domestic/ foreign thesis, articles obtained from accessible databases, papers and researches are compiled. Subsequently, the obtained data were evaluated using descriptive analysis technique by qualitative study methods. 16 foreign and 12 domestic thesis/ article studies including “halal” and “customer” together concepts were examined. This study is the compilation of researches so one of the most important results is not sufficient that customer awareness about halal food knowledge and sensivity in our country. Also, it has emerged as a result of halal food certificate and logo standards have should be used on worldwide in general.
The Halal certificate is a document that guarantees that products and services aimed at the Muslim population meet the requirements of Islamic law and therefore are suitable for consumption in both Muslim-majority countries and in Western countries where there are significant population group who practice Islam (France, Germany, United Kingdom, Spain). Halal certification is a process which ensures the features and quality of the products according to the rules established by the Islamic Council that allow the use of the mark Halal. It is mainly applied to meat products and other food products such as milk, canned food and additives. Specifically, for meat products Halal certifies that the animals were slaughtered in a single cut, thoroughly bled, and their meat have not been in contact with animals slaughtered otherwise and, especially, with pork. Products that are Halal certified are often marked with a Halal symbol.
Advantages of Halal Certification
- Halal certificate can enhance the marketability of your products to over 50 million Halal consumers in Europe and over 1.6 billion worldwide.
- If you are exporting or planning to export then our Halal Certificate will help you to meet the importing countries requirements.
- If your product is used as an ingredient by your customer then it will help your customer obtain Halal certification and therefore maintain your customers and may also increase your sales.
- Halal certified products can be advertised as Halal and can also display the registered trademark Halal logo on their packaging, hence making your products readily acceptable by Halal consumers.
Benefits of Halal Food Consuming
Consume Halal is a command by God to Muslims. Muslims must adhere to God rules. Of course God knows what is best for His servants to live on this earth.
Some people say Halal is about quality. Quality that guarantees the best ‘outcome’ of not only your body, but also your mind and soul. Halal gives our bodies with wholesome products free of harmful ingredients i.e pollutants, filth,toxins,etc. It’s not only desired by Muslim, but also desired by all of humanity. It’s a common need, a common desire and a common right, and that means everyone can benefit from consuming halal foods.
Halal slaughter is one of benefits of consuming Halal products. Part of it is the act of the sacrifice of the halal animal which is done with a sharp object that accelerate the process and reduce the pain suffered by the animal as much as possible. The blood is completely drained from the animal. It is the blood that carries toxins, germs and bacteria and when left inside the body of the animal.
Marketing Oriented Problems and Solutions of Halal Food Retailer
Halal food industry is growing depending on the needs halal and good product both in our country and around the world day by day. Accordingly halal food market is becoming increasingly important. Despite the importance of halal food marketing, inadequate marketing applications reduce the performance of the company.
In this study, marketing mix (product, pricing, promotion, distribution) problems of Halal food retailers in Turkey was exposed with qualitative research methods and the solutions have been developed to theproblems. Developed solutions are guide for both in the turkey and around the world halal food retails.